IKA is EVOLVING

We know lips and we're bringing the science to you.

We’ve always been fascinated by lips. They’re part of our skin, yet they tend to be drier than the rest of the body.

  • A thinner stratum corneum
  • No sweat glands
  • Very few oil glands

Understanding the biology is only the starting point. When we looked more closely at how people care for their lips: their habits, routines, available products, and the moments they reach for them and we uncovered exciting opportunities to make lip care better.

We want to make your lips look and feel at its best with our ingredient and product design thinking.

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Take a look behind the scenes

There are quite some steps before a new product even reaches your lips. This time, we're opening up more of that process: the development but also showing more of who I am in this process.

And we'd fail at YOUR BEST YOU if we didn't show you what that means for us either.

But creating better lip products also means understanding different lip tones!

Equal access means no one should have to earn a shade made for them. We create for all of you.

Check us out @ikabeauty.official