"Lipstick may not seem important in the grand scheme of things. But sometimes you just need that nudge, that reminder that you have all it takes to be the best version of yourself, no matter who or what that is. Armed with the right lipstick, you can shine all day, any day"
Kristina

BEAUTY BELONGS
TO ALL OF US

We’re all about YOUR BEST YOU.
IKA is an innovative luxury beauty brand dedicated to helping you find your voice and proclaim that your beauty is up to YOU. As traditional beauty standards disappear, we no longer seek external validation or approval. Instead, we look within, embracing and loving what we see.

We believe beauty belongs to all of us and that no one should be left behind. At IKA, we are committed to delivering top-class formulations. The skin on our lips is resilient but still requires special care. That’s why we carefully select ingredients that provide continuous moisture, ensuring your lips stay hydrated and smooth. Our formulations also focus on protecting the delicate skin barrier of your lips, whether pigmented or not.


A MEANINGFUL BEAUTY ROUTINE

Putting your lipstick on has always been a meaningful beauty routine. It's the last step to set you off for the day.

I have always loved the power of a great lipstick. For me, lipstick can fix almost anything. Bad hair day? Lipstick. Important meeting? Lipstick. A night out? Lipstick. Feeling extra beautiful? …you guessed it!

To me, lipstick goes beyond the colour. It’s about feeling comfortable in my own skin, expressing myself the way I see fit and always striving to be my best self.

That’s what inspired me to start this business, helping transform this moment into an exceptional experience, reminding you that YOU matter.

  • VEGAN FORMULATIONS

  • ACTIVE INGREDIENTS

  • MOISTURISING POTENCY

  • VERIFIED CARING IMPACT

OUR VALUES

EMPOWERMENT
At IKA, we empower you to embrace your individuality and express your unique self, instilling confidence with every shade.
AUTHENTICITY
Authenticity is how we communicate. Creating a safe space for you. We believe in staying true to yourself too; our products are crafted to help you celebrate your genuine beauty without conforming to traditional standards.
CURATED
Every product in our line is thoughtfully curated. No "in between" shades. The same goes for our ingredients and final formulations that are curated by beauty and make up lovers alike.
EXPERTISE
For us this is not just beauty. We use science and with a dedication to quality, we offer expertly formulated products that deliver high performance.
INNOVATION
Innovation drives us to constantly push boundaries, creating products that redefine what’s possible in beauty and lip care.
  • Expertise and Passion Combined

    With my extensive knowledge in product development, Regulatory Affairs paired with an obsession of soft lips, I have had the privilege to explore exceptional formulations with active ingredients that elevate our lip products to a whole new level.

    Kristina
    Founder IKA BEAUTY

IKA in print.

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